4th International Conference on Medical Ethics Continuing Education , Healthcare Systems & Global Business Issues At Sea, Western Mediterranean Cruise Conference round-trip Barcelona, Spain: July 1 - 8, 2018
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Mon - Fri 8:30am - 6:00pm EST
Sat 9:00am - 5:00pm EST
Sun 1:00pm - 5:00pm EST

Continuing Education, Inc.
University at Sea®
5700 4th St. N.
St Petersburg, Florida 33703
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Medical Ethics and Marketing Research Strategies to Improve Patient Care (CE) &
4th International Conference on Medical Ethics, Healthcare Systems & Global Business Issues at Sea

Call for papers: To submit papers, and for questions regarding the conference, please contact Conference Program Chair Professor Ashish Chandra Chandra@UHCL.edu

Bigger And Better - This ship dominates with the title of the largest in the world!
7-Night Western Mediterranean CE Conference
Round-trip Barcelona, Spain
July 1 - 8, 2018

Royal Caribbean's Wonderful Symphony of the Seas
Royal Caribbean's Symphony of the Seas

Up to 14 AMA PRA Category 1 Credit(s)™
or 14 Contact Hours for Nurses
Also approved for Psychology and Dental CE Credits PLUS up to 4 hour "academic presentation conference"

Conference Registration: (All registrations are non-refundable).
Early Registration Deadline: February 15, 2018
Conference rates may increase February 16, 2018

(Cruise pricing additional & listed separately)
Physicians, Psychologists , American Psychological Association (APA), Physician Assistants, Nurses, Nurse Practitioners, Medical Management Team, Faculty Professionals seeking 14 CE credits / CE contact hours $895.00
Faculty / Corporate Members (Non- CE earning)
May also attend CE sessions, but will not receive credit.
Students $195.00
No registration fee will be charged for guests not participating in course social events.

All Registration and CE fees payable at time of booking and are non-refundable .
Conference registration is required to gain access to negotiated rooms blocked and activities.

IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the CEI meeting group through Continuing Education, Inc./University at Sea® at 800-422-0711 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.
Target Audience
Physicians, Psychologists ,Psychiatrists, American Psychological Association, Chiropractors, Dentists, Pharmacist, Physician Assistants, Nurses, Nurse Practitioners, Medical Management Team, Hospital Administrators, Nursing Home Administrators, Faculty & Students from Healthcare and Business Fields
Program Purpose / Objectives
Program Itinerary

Date Time Activity
June 1 - July 1, 2018 Pre-Conference Continuing Education Self-Study (6 Hours)
July 2, 2018 4:00 pm- 6:00 pm
4:00 pm- 8:00 pm
Registration Desk Open
Academic Conference Paper Presentations
July 7, 2018 7:30 am-10:00 am
8:00 am-Noon
1:00 pm-5:00 pm
6:00 pm-7:00 pm
Registration Desk Open
CE Presentations (4 hours)
CE Presentations (4 hours)
COCKTAIL RECEPTION - For registered delegates and guests
NOTE: Select high quality conference papers may be invited for submission to journals affiliated with the conference: Hospital Topics, Health Care Manager, International Journal of Pharmaceutical and Healthcare Marketing.

CE sessions ‐ Saturday, July 2, 2018 (8 hours-In-Class)

(An additional 6 hours of pre-CE lectures will be covered as a 'Flip-classroom' /correspondence course. Assignments given prior to face-to-face lectures will be discussed in class on July 8, 2018) .

"Applying Marketing Research Techniques to Improve Patient Care"

  1. The "Value of Marketing Research Techniques in Improving Patient Care" (6 hours- Pre-class activity)
    1. The basics of a patient satisfaction survey
    2. The 5W&H of understanding the patient and associated environmental issues
    3. The role of patient (and caregiver) satisfaction surveys
    4. Situations requiring quick survey research-valuing internal versus external surveyors
    5. Survey research design, organizing, overseeing, reporting, and understanding
    6. Types of data collection techniques
    7. Inclusion and exclusion criteria
    8. Writing good survey questions-a critical look at a variety of different questions
    9. Understanding the report and determining strategies for patient care improvement
    10. Ethical issues pertaining to patient/caregiver satisfaction surveys
  2. In-Class Activities

  3. Recap of the above topic and discussions of ASSIGNMENTS (1 hour)
"Ethical Issues Pertaining to Patient Confidentiality & Consent; AND, Human Resources Management Issues that can Impact Patient Care"
  1. Patient confidentiality and consent (2 hours)
    1. Potential compromising situations where patient confidentially can unintentionally be breached:
      1. In healthcare institutions/setting
      2. By health and non-health personnel
      3. In other social settings
    3. Differentiation between types of consent AND assessing consent issues for and about different clients- minors, adults, and elderly
    4. CASE STUDIES and ROLE PLAYING exercise
  2. Gatekeepers for ethical integrity (1 hour)
    1. Conflict of interest
    2. Whistle-blower
    3. Impaired healthcare provider
    4. Discrimination
      1. Workplace
      2. Patient
  3. Impact of inter-personnel conflict on patient care (1 hour)
    1. Correlation between conflict situations and organizational complexity
    2. Factors that trigger conflict
    3. Conflict between different types of personnel:
      1. Physician-physician
      2. Physician-nurse
      3. Nurse-nurse
      4. Department-department
    4. Professional disparagement and its impact on patients and care delivery
  4. Professional/Unprofessional behavior - Expectation of Professionalism from: (1 hour)
    1. Healthcare personnel perspective
    2. Patient Perspective
    3. Family/Guardian/Caregiver Perspective
  5. Ethical dimensions of appropriate communication by medical office staff (1 hour)
    1. Value, Issues, and Challenges
    2. Types of communication
    3. Non-verbal communication
    4. Impact on patient/caregiver and their subsequent relationships with health professions
    5. Cautions & Precautions
    6. CASE STUDY, Role playing excursion, and DISCUSSION
  6. Ethical Challenges due to Increasing interference of technology in patient care and patient data maintenance
    (1 hour)
    1. Cell phones-unauthorized photography and texting
    2. Personal computers/tablet PCs - researching and postings
    3. CASE STUDY and DISCUSSION related to unethical behaviors pertaining to utilizing cell phones and computers by health professionals
    4. The 5-W&H of patient data access
    5. Situations of unauthorized patient data access
Conference Sessions generally take place on days at sea (as itinerary allows), giving you plenty of time to enjoy your meals, evenings and ports of call with your companion, family and friends.
Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
Call for papers To submit papers,please e-mail Ashish Chandra

The conference will have Continuing Education sessions as well as Academic Paper Presentation sessions. Select papers from the conference presentations may be invited for review and considered in the journals that the conference has relationships with: Hospital topics (the oldest journal in Health Care Administration field ), Health Care Manager (HCM), International Journal of Pharmaceutical and Healthcare Marketing (IJPHM).

All conference attendees are encouraged to submit papers / abstracts for presentation in the "Academic Conference Presentation" part of the conference.

All conference registrants are invited to attend and participate in both the Academic and Continuing Education portions of the conference.

Course Director: Ashish Chandra, MBA, PHD

Professor Ashish Chandra is a Professor of Healthcare Administration, School of Business at the University of Houston-Clear Lake (UHCL), Houston, Texas, USA where he teaches healthcare ethics, healthcare marketing, and healthcare systems courses to graduate and undergraduate students. He also served as the Chair of the Healthcare Administration Department for over four years at UHCL. Prior to joining the University of Houston-Clear Lake in 2007 he was an associate professor and program coordinator of the graduate Healthcare Administration program in the School of Business at Marshall University, West Virginia, USA where he was a faculty from 2000-2007 and before that he was Assistant Professor of Social and Administrative Science in the School of Pharmacy, Xavier University of Louisiana in New Orleans, USA. All together Dr. Chandra has over 20 years of university level teaching experience in the U.S.

Professor Chandra is one of the foremost authorities in healthcare and medical ethics, healthcare marketing, and medical tourism. Dr. Chandra is a prolific researcher and has almost 70 publications in journals, six book chapters, and over 200 publications in conference proceedings. He has conducted research and published numerous articles related to healthcare ethics, healthcare marketing and management issues. He actively serves or has served on the board of directors of several professional high profile professional and community organizations including: The American College of Healthcare executives-Southeast Texas Chapter, The Asian Healthcare Leaders Association, and the Community Health Charities of Texas. He has served as the President of four major international academic organizations in the United States - the Business and Health Administration Association; the Association of Collegiate Marketing Educators; the MBAA International; and the Federation of Business Disciplines. He has also served as the program chair of eight major conferences international conferences and has served on the conference planning committee for over a dozen conferences.

Professor Chandra holds a Bachelor of Science (Statistics), Master of Management Studies (Marketing), and a Post Graduate Diploma in Computer Science Applications from the often ranked as one India's top 10 universities, Banaras Hindu University, Varanasi (India), as well as an MBA (General Business/MIS), and Ph.D. (Majoring in Social and Administrative Sciences/Healthcare Administration) from the University of Louisiana-Monroe, USA. He also successfully completed 60-hour leadership training workshop entitled "Leaders in Action," has actively participated in several leadership training workshops offered by the American Council on Education, and has earned over 50 hours educational credit hours from the American College of Healthcare executives in the past seven years.

Professor Chandra has received numerous awards and recognition related to teaching, research, and service throughout his career, including the American College of Healthcare Executives Service Award; the Outstanding Educator Award from the Association of Collegiate Marketing Educators; Marshall University Distinguished Artists and Scholars Award - Senior Division (the highest research award at Marshall University); the Management Educator Medallion, awarded by the Charleston Area Medical Center (CAMC) School of Nurse Anesthesia and the CAMC Health Education and Research Institute; Lewis College of Business Alumni Outstanding Innovation in Teaching Award, Marshall University; Outstanding Researcher Award, Lewis College of Business, Marshall University; the Bright Idea Award sponsored by Stillman School of Business at Seton Hall University and the NJPRO Foundation; to name a few. He has also received over fifteen best paper awards at conferences or conference tracks, including three McGraw-Hill/Irwin Distinguished Paper Awards. He is an Executive Editor of the journal Hospital Topics and actively serves on the editorial board of several journals. He has over 60 journal article publications, has chapters or contributions in six books, and over 200 papers/abstracts published in conference proceedings. He has also made several keynote presentations at conferences and institutions.

Professor Chandra is a well-recognized healthcare administration academician internationally. He serves on the academic advisory board of several educational institutions in Turkey and India. He has also provided professional consulting services to several healthcare and business organizations as well as accreditation and program review related consulting services to several institutions in the United States. Among the healthcare institutions he has provided professional consultancy include well recognized universities and programs, state public health departments, large hospital based educational programs, physician group practices, radiologic clinics, hospice care facilities, independent health professionals, to name a few. He has also provided training workshops related to several human resources management, marketing and marketing research, and business strategy development related topics at institutions in U.S. and India.

Bill Stroube, MBA, PHD

Bill Stroube is Chair of School of Public Health, and, Professor and Director of Health Services Administration graduate and undergraduate programs at the University of Evansville, USA. Before joining the faculty in 1998, he spent twelve years in management positions in the pharmaceutical industry, and eight years at the U.S. Food and Drug Administration in Washington, D.C.

Dr. Stroube maintains an active research program, and has authored and co-authored over 50 publications in peer reviewed journals and conference proceedings. His research and teaching interests include international health care issues, health care marketing and strategy, health care regulatory issues, medical ethics, and public health. He is a member and officer of several professional societies. He is past president of the Division of Biology and Medicine of the American Nuclear Society, and is past president of the international Business and Health Administration Association. He has served on the organizing committee for the past six International Conferences on Health Care Systems, including serving as General Conference Chair for the eighth conference in England in 2014.

Dr. Stroube has extensive international experience leading student groups through several health care systems. Since 2000 he has taught classes in various formats in England, China, Hungary, Slovakia, and Austria. He was presented the University of Evansville Outstanding Teaching Award at the 2008. Dr. Stroube holds a B.S. in Chemistry from Murray State University, an MBA in finance from the University of Maryland, and a PhD in analytical and nuclear chemistry from the University of Kentucky.

Accredited Continuing Medical Education Accreditation: Continuing Education, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

Designation: Continuing Education, Inc. designates this live activity for a maximum of 14 AMA PRA Category 1 Credits™. Each physician should claim only the credit commensurate with the extent of their participation in the activity.

ANCC Accredited Continuing Nursing Education Continuing Education, Inc. is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

Accredited status does not imply endorsement by Continuing Education, Inc./University at Sea or ANCC of any commercial products displayed or used with an activity.

Nurse Practitioners can claim either ANCC Contact Hours or AMA PRA Category 1 Credits™ as needed aanpcert.org/ptistore/control/recert/ce_opps.
Pharmacology credits are identified on individual activities.

Physician Assistants: AAPA accepts certificates of participation for educational activities certified for AMA PRA Category 1 Credit™ from organizations accredited by ACCME.

Canadian Physicians: This activity is eligible for Section 1 credits in the Royal College’s Maintenance of Certification (MOC) Program . Participants must log into MAINPORT to claim this activity.

Osteopathic Physicians: This program is eligible for Category 2 credit with the American Osteopathic Association (AOA) .

US or Canadian Family Physicians: Please let us know if you require AAFP Prescribed Credits.

Accreditation: Continuing Education, Inc. is approved by the American Psychological Association to sponsor continuing education for psychologists. Continuing Education, Inc. maintains responsibility for this program and its content.

Designation: As an organization approved by the American Psychological Association, Continuing Education, Inc. is offering this activity for a maximum of 14 hours of continuing education credit. Full attendance is required; no partial credit will be given for partial attendance.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.
Cruise Itinerary
Sun Jul 01 Barcelona, Spain
- 6:00 pm
Mon Jul 02 Palma De Mallorca, Spain
8:00 am 4:00 pm
Tue Jul 03 Provence (Marseilles), France
9:00 am 6:00 pm
Wed Jul 04 Florence /pisa (La Spezia), Italy
8:30 am 8:30 pm
Thu Jul 05 Rome (Civitavecchia), Italy
7:00 am 8:00 pm
Fri Jul 06 Naples (Capri), Italy
7:00 am 8:00 pm
Sat Jul 07 *At Sea
- -
Sun Jul 08 Barcelona, Spain
5:00 am -
*Tentative course schedule, actual class times may differ.
Ports of Call
Barcelona, Spain (Embark and Debark) - Barcelona is a one of a kind, world-class city. While away the day exploring the beautiful, tree-shaded Las Ramblas. Or, marvel at its fantastic Art Nouveau architecture, with dozens of buildings that seem to have been sculpted from the stuff of dreams, like the Sagrada Familia Cathedral. For the more worldly, shop for exquisite Lladro ceramics, chic spanish fashions or enjoy a cuisine that many say has rival's the French for the title of world's best.
Civitavecchia (Rome), Italy - Plan your time here carefully, as the Eternal City's sights are endless: the Colosseum, the Forum, the Sistine Chapel, the Vatican and so much more.
La Spezia, Italy - In Florence view the timeless treasures: the lofty Duomo, Giotto's bell tower, Michelangelo's David, the Uffizi Gallery, Ponte Vecchio over the Arno. In Pisa, see the famous Tower, still standing, if crookedly, after 650 years.

Or, you could stay closer to port and visit Cinque Terre ("The Five Cities") coast, a UNESCO World Heritage Site, and one of Italy's greatest jewels. These five small villages dotting the coast are free of car traffic and are reached only by a railway, hiking trails, or a pedestrian ferry. Small, winding paths connect many of the villages, and a light amount of hiking will afford you some spectacular views of cliffs, coastline, and stone terraces.
Marseille, France - Marseille offers an unexpected view of a mosaic of buildings and National Heritage Sites from the terraces of Notre-Dame de la Garde Basilica that towers above and watches over the city.

Alongside the port the towers of Saint Victor Abbey house crypts that already existed when Christianity was introduced into Provence. The columns of the Palais de la Bourse, the noble facades of the Prefecture and the fountains of the Palais Longchamp are part of the triumphant architecture from the 19th Century that is scattered throughout the city and that gave Marseille renewed splendour.

In the old quarter the houses are built on the sunny slopes ; the clock in the Accoules Bell tower, which was the old Sauveterre tower, still marks the hours of life around the Town Hall, while beyond the dome of the Vieille Charite hospice, Pierre Puget's masterpiece, stands out against the sky. The small streets of the Panier quarter lie a little further on.
Naples, Italy - Capital of Southern Italy, the largest city of Campania, Naples is the third most populated city in Italy (after Rome and Milan), with over a million inhabitants, and is the most important industrial center and trading port for the South. Naples itself can provide a day's fun and entertainment, if its somewhat rundown appearance doesn't dissuade you. Or, join a tour of incredible Pompeii, frozen in time since A.D. 79 when Mt. Vesuvius brought an end to that then-thriving city. Or, take a quick ferry across the bay to the flowery Isle of Capri. Or, (yes, there's more) visit fabulous Sorrento, vacation spot for the well to do.
Palma de Mallorca, Balearic Islands, Spain - Floating gemlike off Spain's Mediterranean Riviera, these islands offer you pearls, pottery and perfectly sublime sandy beaches. Visit Valldemosa, where George Sand and Frederic Chopin spent a romantic winter in 1838.

Our staff can assist you with all your travel arrangements.

Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.

Symphony of the Seas

IMPORTANT NOTE: All conferees, their families, and guests must book their cruise within the CEI meeting group through Continuing Education, Inc./University at Sea® at 800-422-0711 or by registering online. This ensures our company can provide conference services and complimentary social amenities to all meeting participants and their guests. Thank you for your cooperation.
Cruise Pricing

Prices below are for the full cruise including meals and evening entertainment

Crown Loft Suite - This category is inclusive of our Royal Suite Class program:
  • Exclusive Experiences: Your Royal Genie and Concierge craft moments just for you.
  • Inclusive Amenities: Complimentary services and amenities make every last detail unforgettable.
  • Unparalled Accommodations: Retreat to the most spacious luxury suites at sea.
All staterooms and suites come complete with private bathroom, vanity area, hair-dryer, closed-circuit TV, radio and phone. Crown Loft Suite w/Balcony Two deck high stateroom with panoramic views. Two Bathrooms with shower on main and second level. Master bedroom with Royal King, measuring 72.5 inches wide by 82 inches long, size bed on second level. Private balcony with chairs, dining area with dry bar, table/desk. Living room sofa converts to double bed
Stateroom: 545 sq. ft. Balcony: 114 sq. ft.
for Pricing

Grand Balcony Suite (GS) - Bedroom area with two twin beds that convert to Royal King. Full bathroom with tub and two sinks. Living room with sofa that converts to double bed. Private balcony with seating area and private dining.
Sleeps up to 4.
Stateroom: 371 sq. ft. , Balcony: 105 sq. ft.
for Pricing
Junior Balcony Suite (J4) - Bedroom area with two twin beds that convert to Royal King. Full bathroom with tub. Sitting area with sofa. Private balcony.
Sleeps up to 4.
287 sq. ft., balcony 80 sq. ft.
for Pricing
OceanView Stateroom with Balcony (7D) Triple - Two twin beds that convert to Royal King, sitting area with sofa, full bathroom and private balcony.
182 sq. ft. Balcony 50 sq. ft.
1st & 2nd person

3rd person
OceanView Stateroom with Balcony (6D) - Two twin beds that convert to Royal King, sitting area with sofa, full bathroom and private balcony.
182 sq. ft. Balcony 50 sq. ft.
for Pricing
Boardwalk View Stateroom with Balcony - Two twin beds (can convert into queen-size), sitting area, and a private bathroom. Boardwalk view.
It's the views. It's the vibe. It's the complimentary *DINE-DRINK-DISCOVER extras that come with your stay in any Boardwalk Balcony stateroom.

Classic hamburgers and more at a complimentary meal for up to four guests at Johnny Rockets®.
Enjoy unlimited soft drinks throughout the cruise with a soda package for two guests.
Tackle the Rock Climbing Wall at an exclusive session for the entire family.
*Certain restrictions apply.
Stateroom: 182 Sq. Ft. Balcony: 50 Sq. Ft..
for Pricing
Central Park View Stateroom with Balcony (2J) -Two twin beds (can convert into queen-size), sitting area, and a private bathroom.
It's your garden. It's your starlight string quartet. It's your perfect bit of ambience right outside your door, featuring complimentary
* DINE-DRINK-DISCOVER amenities included.

Savor Mexican cuisine at a complimentary lunch for two at Sabor Taqueria & Tequila Bar. Or, if it's Italian food you crave, enjoy Giovanni's Table onboard Oasis and Allure of the Seas and Jamie's Italian onboard Harmony of the Seas.
A complimentary bottle of red wine welcomes your arrival when you walk through the door.
Step up your game with private casino gaming lessons from an onboard expert.
*Certain restrictions apply.
Stateroom: 182 Sq. Ft. Balcony: 50 Sq. Ft.
for Pricing
Ocean View Stateroom (2N) - Mid-DoubleTwo twin beds (can convert Queen), private bathroom and sitting area.
179 sq. ft.
$1,634.76 per person
Interior Stateroom (3V) Quad Double - Upper-: Two twin beds that convert to Royal King, private bathroom and sitting area.
149 sq. ft.
1st & 2nd person

3rd & 4th person
Interior Stateroom (6V) Double - Upper-: Two twin beds that convert to Royal King, private bathroom and sitting area.
149 sq. ft.
for Pricing
Prices are Per Person, based on double occupancy and include port charges, taxes , fees and gratuities. Prices are subject to change.
Deposit $250 Plus conference/course registration fee (per person)

Cancellation Policies vary by cruise line, destination and sailing date.
Please check with one of our cruise consultant for policies applicable to this cruise.

Important Note: Not all staterooms within each category have the same furniture configuration and/or facilities. Appropriate symbols within the rooms on the deck plans describe differences from the stateroom descriptions . All information is subject to change.
Course cancellation fees apply.
PRICING SUBJECT TO CHANGE: Although subject to change at any time, the listed prices are generally available up to about 90 days before sailing; at that time they convert to typically higher, market rates. Rates offered directly by the cruise line and quoted by our agents are also subject to change at any time, can be withdrawn at any time and are capacity controlled.
CANCELLATION PENALTY POLICY WILL APPLY: Cancellation policies vary by cruise line, itinerary and length of cruise. When reserving your stateroom, please review the policy applicable to this cruise with our staff. We strongly recommend Travel Insurance to cover the unexpected.
FUEL SUPPLEMENT: Cruiselines may implement a fuel surcharge depending on the price of crude oil.
Questions? Call us at 800-422-0711.
We can assist you with all your travel arrangements. We'd be happy to help you plan your flights, hotels or tours before and/or after your cruise conference.

TravelSafe.comPlease visit TravelSafe.com for travel insurance information.

Cruise Line cancellation policies are strictly enforced. For that reason, we urge all of our travelers to carefully consider whether travel insurance is a good value for them.

Certainly, if you have reason to think that "something might come up" that might force you to cancel, travel insurance is worth the cost of the premium. Examples we've seen in the past include ill or frail family members and changes in employment causing relocation.

If travel insurance is the right choice for you, we recommend TravelSafe. To visit their site and explore your options click here or on the link above. The cruise lines also offer travel insurance and we'd be happy to help you go that route if you'd prefer.